Private Equity’s 2% Rule Fades as Investors Tilt Toward Larger Funds

Gillian Tett

Private equity funds that closed in 2025 recorded the lowest average management fees on record, a structural signal that goes beyond cyclical fundraising pressure. In YourDailyAnalysis, this development is best understood not as a collapse of industry economics, but as evidence of a shifting balance of power between limited partners and general partners amid prolonged capital market adjustment.

According to industry data, buyout funds raised last year charged an average management fee of roughly 1.61% of committed capital, well below the long-standing 2% benchmark that has defined private equity economics for decades. While headline fee compression is often framed as investor pushback, YourDailyAnalysis notes that the decline is unevenly distributed across the market and closely tied to fund size, platform scale, and investor concentration rather than a uniform repricing of risk.

Fundraising conditions have remained challenging but stable. Aggregate capital raised in 2025 broadly matched the prior year, indicating that the decline in fees is not primarily driven by a collapse in demand. Instead, capital has become increasingly concentrated among the largest managers. Data from PitchBook shows that nearly half of all private equity capital raised during the year flowed to the ten largest funds, reinforcing a consolidation dynamic that favors scale. In YourDailyAnalysis, this concentration explains why average fees are falling even as absolute fee income for large platforms remains resilient.

Larger funds are structurally better positioned to accept lower headline fees because fixed costs related to compliance, technology, and staffing can be spread across significantly larger asset bases. As a result, lower percentage fees do not necessarily translate into weaker operating margins. Mid-sized and emerging managers, by contrast, continue to charge closer to historical norms, highlighting a bifurcated market rather than a uniform repricing of the asset class. This pattern aligns with broader fee data compiled by Preqin.

At the same time, performance-related compensation has been constrained by weak exit activity. Higher interest rates have raised financing costs and delayed realizations, limiting the flow of carried interest despite sizable unrealized portfolios built during the 2020–2021 acquisition cycle. In YourDailyAnalysis, this combination of lower management fees and deferred performance income helps explain why fee sensitivity has become a central issue in LP-GP negotiations, particularly around expense allocation, fee offsets, and co-investment rights.

Looking ahead, market participants broadly expect 2026 to mark a potential inflection point. Further monetary easing and narrowing valuation gaps could reopen exit markets, improving distributions and reducing pressure on headline fees. However, even under a more favorable macro backdrop, Your Daily Analysis expects the structural trend toward larger funds and differentiated pricing to persist. Management fees may stabilize, but a return to industry-wide 2% norms appears increasingly unlikely.

For investors, the implication is clear: headline fee levels alone are no longer a reliable indicator of net returns. For managers, scale, transparency, and demonstrated value creation are becoming as important as pricing in securing long-term capital commitments.

Share This Article
Leave a Comment