The World Cup Is Running. The Prediction Markets Are Open. Most of the World Can’t Access Them

Gillian Tett

The 2026 FIFA World Cup has become an unexpected flashpoint for a different kind of global divide. This is the first World Cup since prediction markets like Kalshi and Polymarket grew from niche crypto-adjacent platforms to mainstream consumer financial products. The tournament could generate roughly $3 billion in additional wagers and drive as much as $10 billion in total betting volume across sports-betting and prediction-market platforms. YourDailyAnalysis spotlights the jurisdictional map as more revealing than the volume: U.S. fans can wager freely; fans in a growing number of other countries cannot, and the gap is widening in real time.

In the United States, prediction markets occupy a legal grey zone that has progressively clarified in their favor. The CFTC’s 2024 decision not to block Kalshi from operating event contracts on electoral outcomes opened a pathway that platforms immediately extended to sports, economics, and entertainment markets. By the time the World Cup started, Kalshi and Polymarket had developed deep liquidity pools for match outcomes, goal scorers, and tournament progression. U.S. investors and fans face no meaningful legal barrier to participating.

The picture outside the United States diverges sharply. The United Kingdom has intensified scrutiny of prediction markets because they operate outside the regulatory frameworks that govern traditional bookmakers. Australia, Canada, and several EU member states have moved in similar directions. In some markets, fans attempting to access Kalshi or Polymarket encounter complete geo-blocking. What YourDailyAnalysis attributes to this fragmentation is a mismatch between the platforms’ global ambition and the patchwork of national gambling, financial products, and consumer protection laws that treat the same product in fundamentally different ways.

The definitional problem is the core of the friction. Prediction markets describe themselves as event-contract platforms: users buy and sell binary outcome contracts priced between zero and one dollar. Traditional regulators classify the same product as either a gambling activity requiring a gaming license or a financial derivative requiring securities registration. Neither classification matches how the platforms were designed. The mismatch is the consequence of a genuinely new product category arriving faster than regulatory frameworks can evolve.

The World Cup provides a stress test of that mismatch at scale. With group stage matches running daily, liquidity events in prediction markets are continuous and global. The volume differential that YourDailyAnalysis measures between regulated U.S. market activity and offshore crypto-market activity on the same match outcomes tells the most important story: regulatory fragmentation does not reduce demand for these products. It redirects demand toward platforms operating in regulatory vacuums.

The political dimension in the United States is worth watching. The Trump administration has been broadly favorable toward prediction markets, and the CFTC under current leadership has not moved to tighten the 2024 permissive approach. That political tailwind is not guaranteed to persist through a mid-term election cycle, and several Democratic lawmakers have introduced legislation to subject event-contract platforms to the same licensing requirements as traditional sports books. The World Cup volume data will inform those legislative debates.

The longer-term question is whether the fragmentation of global prediction market access is a temporary feature of a regulatory transition or a permanent structural condition. The former implies eventual harmonization; the latter implies a two-tier global financial product that U.S. users treat as routine while most of the world’s sports fans interact with through VPNs or crypto workarounds.

The World Cup ends in mid-July. The betting and prediction market data from the tournament will provide the clearest empirical picture yet of how this product category behaves at scale, who uses it, and whether the consumer protection concerns regulators have raised materialize in practice. Your Daily Analysis leaves readers with the single most consequential data point to watch: whether any major jurisdiction that currently restricts prediction market access moves to formalize that restriction into law during or immediately after the tournament – because that is when the global market structure for this product class will start to take permanent shape.

Share This Article