Walmart Lifts Forecast as High-Income Shoppers Surge, Signaling Shifts in U.S. Consumer Spending

Gillian Tett

In a year defined by uneven consumer sentiment, stubborn inflation and cautious forecasts across the retail sector, Walmart has again positioned itself as the clearest barometer of American spending patterns. As we at YourDailyAnalysis have been noting throughout 2024, the world’s largest retailer is no longer simply tracking the mood of U.S. households – it is actively shaping it.

Walmart’s third-quarter results delivered what larger competitors could not: accelerating revenue, a powerful surge in e-commerce and enough confidence to raise full-year guidance for the second consecutive quarter. The retailer now expects net sales to grow 4.8 to 5.1 percent for the fiscal year, with adjusted EPS slightly above prior projections. The company’s performance shows a structural shift in consumer behavior toward essentials, value and convenience, a trend YourDailyAnalysis identifies as increasingly permanent rather than cyclical.

Leadership transition is also reshaping Walmart’s trajectory. John Furner – who currently oversees U.S. operations and will take over as CEO on February 1 – has outlined a strategy focused on store modernization, unified digital-physical shopping experiences and deeper integration of artificial intelligence. Capital expenditures will rise 25 percent next year to 5 billion dollars, reinforcing the company’s long-term infrastructure ambitions.

Walmart’s transformation into a logistics-driven ecosystem is becoming evident. Roughly 95 percent of American households can now receive store-fulfilled delivery within three hours. CFO John David Rainey highlighted that demand for accelerated delivery has surged 70 percent year-over-year. As we at YourDailyAnalysis often emphasize, Walmart’s ability to convert traditional stores into miniature fulfillment hubs has fundamentally altered its competitive profile.

E-commerce revenue jumped 27 percent globally and 28 percent in the U.S., supported by marketplace expansion, faster fulfillment and a booming advertising business. Global ad revenue grew 53 percent, driven partly by Vizio – the smart-TV manufacturer Walmart acquired last year. Walmart Connect, its U.S. ads division, expanded 33 percent. This confirms a broader shift: retail media networks have become the most profitable frontier in modern retail, and Walmart is quickly establishing itself as one of the industry’s power centers.

The retailer also saw an influx of high-income shoppers responding to elevated food inflation and seeking convenience. These customers, traditionally loyal to specialty chains, now see Walmart as a superior value proposition. The trend continued through the quarter: traffic rose 1.8 percent, and average ticket growth reached 2.7 percent.

Still, not everything was smooth. September sales dipped roughly 4 percent, reflecting pressure from the temporary suspension of SNAP benefits during the prolonged government shutdown. Walmart responded by cutting prices on 3000 food and household items and locking in bargain-level holiday pricing. Furner also noted a growing emphasis on differentiated products: the holiday lineup includes 20,000 new SKUs, more than half of which are exclusive to Walmart.

The company’s November launch of a new shopping experience powered by OpenAI – allowing customers to shop through ChatGPT – reinforces its ambition to weave AI deeper into daily commerce. As we at YourDailyAnalysis observe, this move positions Walmart not only as a retail innovator but as a mainstream entry point for generative AI adoption.

Walmart’s quarterly earnings stood in sharp contrast to cautious outlooks from Target, Home Depot and Lowe’s. Yet tariff pressure remains a meaningful risk. Roughly one-third of Walmart’s U.S. merchandise comes from abroad, and while the company has mitigated much of the cost impact through supply-chain optimization, Rainey admits that “the pressure is real.”

Heading into the holiday season, however, Walmart appears more confident than any other major U.S. retailer. Strong digital momentum, aggressive value positioning and industry-leading speed give it an edge in a fragmented consumer environment. As Your Daily Analysis concludes, Walmart has become the market’s most reliable read on the American shopper – and for now, that read points upward.

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