Markets Enter Santa Rally Window with Valuations High and Liquidity Thin

Gillian Tett

As the final trading window of 2025 approaches, discussion around the so-called “Santa rally” has shifted from folklore to a positioning question shaped by liquidity, risk appetite and year-end balance-sheet dynamics. The seasonal pattern – typically defined as the last five trading sessions of the year and the first two of January – opens on December 24, at a time when U.S. equities are already trading near record highs. From a YourDailyAnalysis perspective, the relevance of this period lies not in calendar superstition, but in how thin liquidity and portfolio rebalancing can amplify directional moves even in the absence of new fundamental catalysts.

The market enters this window after a strong year. The S&P 500 has advanced sharply from its spring lows, supported by resilient earnings expectations, easing inflation pressure and a gradual broadening of participation beyond a narrow set of mega-cap leaders. December volatility has so far remained contained, with indices largely consolidating rather than correcting. Analytically, this combination – high levels, limited drawdowns and rotational activity – often precedes short-term continuation, particularly when risk is being redistributed rather than withdrawn. As YourDailyAnalysis has previously noted, markets that fail to correct despite multiple volatility episodes tend to reflect underlying demand rather than complacency.

A notable feature of the current setup is the renewed strength in smaller-capitalisation stocks. Outperformance in the Russell 2000 signals a modest increase in risk tolerance and a willingness among investors to look beyond the largest, most crowded trades. This matters because small-cap performance is more sensitive to financing conditions and growth expectations. Its recent relative strength suggests that investors are positioning for a more balanced economic narrative into early 2026 rather than a continuation of highly concentrated leadership. In this context, seasonal upside – if it materialises – would likely be driven less by momentum chasing and more by portfolio realignment.

Expectations surrounding monetary policy remain a critical backdrop. Markets increasingly price a more accommodative Federal Reserve stance in 2026, reducing pressure on equity valuations and supporting longer-duration assets. For the year-end window, however, it is the direction of expectations rather than precise timing that matters. As long as rate expectations remain biased toward easing, risk assets tend to benefit from a supportive discounting environment, a dynamic repeatedly highlighted in YourDailyAnalysis assessments of late-cycle behaviour.

Historical data often cited in support of a Santa rally show a positive bias during this narrow period, but seasonality alone is not predictive. Its influence operates through behaviour: lower volumes, tax-related adjustments, window-dressing by asset managers and reduced willingness to initiate large short positions. When widely anticipated, such patterns can become partially self-reinforcing, though they also increase sensitivity to negative surprises. Thin liquidity works both ways.

Looking ahead, the most likely outcome is a modest seasonal uplift rather than an outsized move. A stronger scenario would require continued breadth and an absence of macro shocks, while downside risk would emerge if January brings rapid reassessment of growth or policy expectations. The practical implication is that chasing late-December strength carries asymmetric risk. From a portfolio standpoint, the end of 2025 is better viewed as a confirmation phase – testing market structure and participation – than as a decisive signal for 2026. This measured interpretation of seasonal dynamics aligns with the broader analytical framework of Your Daily Analysis.

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