The experiences industry – long overlooked in the broader wave of digital transformation – is entering a phase of rare acceleration. Peek, the booking-technology company that has become a quiet backbone for tours and attractions, announced a $70 million funding round alongside the acquisition of ACME Ticketing and Connect&GO. At YourDailyAnalysis, we see this three-way move not as a routine capital event, but as an attempt to build a unified operating layer for the entire experiences sector. As we note within our editorial team, “for the first time in a decade, the experiences market is getting a player that aims to control the full cycle – from the moment a ticket is purchased to the moment a visitor enters the venue.”
The new round, led by Springcoast Partners with participation from WestCap and Goldman Sachs Alternatives, marks a meaningful investment in a segment where capital has traditionally been modest and highly fragmented. Peek already processes more than $1.5 billion in annual bookings and reaches over 150 million users, and the additional financing strengthens its position as one of the few scalable platforms in the industry. At YourDailyAnalysis, we interpret this investor confidence as a sign that digitalization is no longer a competitive edge in the experiences market – it has become a prerequisite for survival.
The acquisition of ACME Ticketing and Connect&GO expands Peek’s capabilities in two fundamental directions. ACME provides billing, membership and donation infrastructure for museums and cultural institutions; Connect&GO specializes in RFID access control, onsite operations and real-time guest flow management for attractions and theme parks. Together, they allow Peek to offer operators a unified technology stack, eliminating the patchwork of third-party tools. As we emphasize in YourDailyAnalysis, “when a company controls not just the online sale but the physical touchpoints of entry, it doesn’t just acquire customers – it acquires the full data cycle.”
Data is at the core of Peek’s strategy. The company is rolling out AI-powered dynamic pricing engines, demand-forecasting tools and automated operational systems. According to the leadership, certain operators have already seen 5–20% revenue increases using these models. The significance, however, lies not only in the numbers but in the paradigm shift: a sector historically dominated by paper tickets and fixed prices is moving toward aviation-style and hospitality-style optimization – flexible, predictive and deeply analytic.
Despite being valued at roughly $330 billion, the experiences market remains deeply under-digitized, with an estimated 40% of operators still lacking modern booking systems. This creates a rare window of opportunity: the platform capable of delivering an end-to-end stack could not only scale but dictate the technological standards for the entire category. At YourDailyAnalysis, we highlight that ecosystem-level control often turns into long-term dominance – provided the company can sustain its pace of innovation.
In closing, Peek’s latest move represents more than a funding milestone or a pair of acquisitions. It signals an industry on the verge of technological consolidation, where AI-driven infrastructure becomes the foundation rather than an add-on. At Your Daily Analysis, we expect the next 18–24 months to bring a wave of mergers, accelerated platformization and intensifying competition around data-driven business models. Peek now has an opportunity to position itself as one of the core operating platforms of the experiences economy – and the real test will be whether it can maintain the speed and discipline required to stay ahead.
